Mobilat TVC


In March of this year the Frankfurt-based STADA inhouse advertising agency VIVASTADA once again embarked on a collaborative venture with congaz düsseldorf to produce the new 25-second commercial for Mobilat on behalf of STADA GmbH.

As part of the relaunch of the Mobilat brand, the aim was to establish the brand as a modern sports ointment. It was thus decided to undertake a collaboration with Simone Laudehr, the ladies football world champion and German international.
 
Mobilat DuoAktiv is the only ointment that both eases pain and reduces swelling, so that despite robust physical commitment the user does not suffer bruising and visible contusions.

This is the message of the new TV commercial. It begins with a tracking shot over perfect, unblemished legs. In the background we hear a sports commentator who excitedly comments on the foul that has just taken place. The camera tracks further and we recognize that the legs are those of the German international Simone Laudehr who has apparently just come through the event unscathed. She picks up a tube of Mobilat and walks through the changing room, and during this we hear her voiced thoughts: "A good thing there's Mobilat". This is followed by a brief demonstration section. Then we cut back to Simone Laudehr in the stadium as she launches herself into another highly powerful and aesthetic encounter.

Credits


Client: STADA GmbH
Production: congaz düsseldorf
Agency: VIVASTADA

Director: 
John Buché
Dop: 
Riego van Wersch
Music: 
Bionic Ballroom